NEW YORK, May 1 (Reuters) - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of ...

Marketing Week will be digging deeper into Airbnb’s marketing strategy, with a look at why in-housing is best for the brand, and why marketing and product should work together.

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula.

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its ...

The essence of Airbnb’s marketing strategy lies in creating a sense of belonging and connecting travelers with unique, localized experiences. Accommodations range from a single room to entire ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago 1 day 23 hours ago By Adrianne Pasquarelli - 2 days 4 hours ago By Grace Dunlavy - 2 days 4 hours ago By ...

Search Engine Land » PPC » Airbnb’s search marketing shift: Should advertisers follow suit? Chat with SearchBot Please note that your conversations will be recorded. A recent Wall Street ...

NEW YORK, May 1 (Reuters) - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of ...