It could benefit startups, research teams, and individual developers who previously found higher-tier model access cost-prohibitive.

New model and bold pricing strategy aim to cement OpenAI’s lead, but enterprises must navigate integration and governance challenges to unlock full potential, analysts say.

OpenAI has launched o3-pro, an AI model that the company claims is its most capable yet. O3-pro is a version of OpenAI’s o3, a reasoning model that the startup launched earlier this year. As opposed to conventional AI models,