Sydney is the face of American Eagle’s latest denim ad campaign, which centers around the tagline: “Sydney Sweeney has great jeans,” as a play on “great genes.” There are a ton of pictures and clips you can still find on AE’s socials, but I’ll tell you about the ones getting the most backlash...

American Eagle is facing intense criticism for its recent campaign featuring actress Sydney Sweeney under the tagline “Sydney Sweeney has great jeans”. As per The Hollywood Reporter, the ad plays on the homonym between “jeans” and “genes,

The retailer was accused of promoting eugenics, "white supremacy" and "Nazi propaganda" with its latest campaign featuring the "Euphoria" star.