NBA commissioner Adam Silver floated a potential game-changing idea during an appearance on the Dan Patrick Show on Wednesday— shortening NBA games. As the NBA looks into ideas to improve ratings and make the sport more exciting, Silver talked about the possible benefits of decreasing quarters from 12 minutes to 10 minutes.

Lakers coach JJ Redick rejected the suggestion Adam Silver brought up about 10-minute quarters, seeing the NBA as the best league worldwide.

“Something else that I’m a fan of, and I’m probably in the minority, as we get more involved in global basketball: The NBA is the only league that plays 48 minutes,” Silver said. “I would be – I am – a fan of four 10-minute quarters. I’m not sure that many others are.