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Ford Motor Company, EV

Ford is readying a ‘compelling EV.’ Will that be enough for the stock?

Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.

Reuters on MSN · 1d

Ford's new line of affordable EVs to start at about $30,000

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals.

The Wall Street Journal on MSN · 1d

Ford’s Answer to Cheap Chinese EVs Starts With a $30,000 Electric Pickup

The automaker said it would spend $2 billion to overhaul a Louisville, Ky., factory to build a new line of affordable, high-tech EVs, and it aims to launch the pickup in 2027.

Ford Announced $30,000 EV In 'Model T' Moment

The Detroit News · 22h

In 'Model T moment,' Ford to ditch traditional moving assembly line for EV production

In what CEO Jim Farley called a 'Model T moment,' the company that popularized assembly lines is turning in a new direction for electric vehicles.

CNN · 1d

Ford announces $5 billion US investment as part of its ‘next Model T moment’

Ford plans to invest billions in new electric vehicle production, calling it the company’s “next Model T moment.”

Forbes · 1d

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable

Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more affordable line of electric vehicles.

Ford hits the pedal on EV production

Detroit Free Press on MSN · 1d

Ford announces investment to bring affordable EVs to market, and talks about a new truck

Ford announced the creation of a new production process and platform to help it bring its next EV to market in 2027.

The Columbus Dispatch · 1d

Ford announces new EV production system, electric truck amid BlueOval City delays

The Ford Universal EV platform will launch a midsize electric pickup in 2027. The new truck will start at $30,000.

The Associated Press on MSN · 1d

Ford hits the pedal on EV production with $2 billion overhaul of Kentucky plant

Ford said its combined investment of about $5 billion at the Kentucky assembly plant and Michigan battery plant is expected to create or secure nearly 4,000 direct jobs between the two plants while strengthening the domestic supply chain with dozens of new U.S.-based suppliers.

20hon MSN

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst ...

18hon MSN

Ford Is Leaning Into Cheap EVs. What Wall Street Is Saying.

Analysts, on the whole, seem impressed with Ford’s plans to produce cheaper electric vehicles on its “universal EV platform.” ...

18hon MSN

Ford Says It Will Deliver the Dream of Truly Modular Skateboard EVs

If Ford lives up to its promise of making electric cars affordable and unique within the next few years, it'll be a welcome ...

16h

Ford and the promise of cheaper EVs

Ford announced they're putting billions into a Kentucky automotive plant to retool it to make EVs, starting with a midsize pickup that they say will be in the $30k price range.

4hon MSN

Ford deepens EV investment as incentives vanish: 'The training wheels are coming off'

Ford Motor Co. is still betting billions on building electric vehicles in Kentucky, even as the industry loses federal ...

1don MSN

Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.

23h

Headlines: Ford’s 2026 EV & The Return of Dial-Up

Jay, Allyson, and Chelsea run through the big news of the day—including Ford’s upcoming electric vehicle set to launch in ...

Ford's new EV will be a $30K midsize pickup, built using an all-new production process and platform

Ford revealed its plans on Tuesday to make cheaper and cost-efficient EVs, starting with a midsize four-door electric pickup.

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