Black Friday is no longer the untouchable retail holiday it once was, but the youngest shoppers are not ready to give it up.

Black Friday doesn't manifest the same way it did two decades ago, when people camped in parking lots and fought each other ...

Today, on Black Friday, many Gen Z shoppers won’t be scouring luxury stores or big-box aisles for their gifts. Instead, they ...

A new WalletHub report shows 36% of Black Friday discounts offer no real savings, while surveys reveal Gen Z is the biggest ...

Forbes contributors publish independent expert analyses and insights. Kristen Classi-Zummo an analyst who covers apparel trends. This holiday season, while turkey and trimmings may take center stage, ...

Gen Z is changing the game this Black Friday by utilising advanced AI for comparing prices and scouting for the best deals ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Hey you, dump the doomscrolling! This news is sure ...

A Gen Z InStyle editor shares her favorite deals from Amazon’s early Black Friday 2025 sale. Shop discounted finds from ...

While average spending is down, participation in the event is up across generations, an encouraging sign for the blockbuster ...

Every generation has a signature shopping behaviour. Boomers bought appliances. Millennials bought sneakers. Gen Z is buying ...

Younger adults are now the most likely to be scammed, as fraudsters move their schemes to social media and messaging apps ...