Black Friday is no longer the untouchable retail holiday it once was, but the youngest shoppers are not ready to give it up.

A new AT&T survey found that members of Generation Z are the biggest Black Friday shoppers, while older generations shop ...

Today, on Black Friday, many Gen Z shoppers won’t be scouring luxury stores or big-box aisles for their gifts. Instead, they ...

The study, which surveyed 2,000 Gen Z respondents, found that 13% of the young shoppers spend months preparing for Black ...

Forbes contributors publish independent expert analyses and insights. Kristen Classi-Zummo an analyst who covers apparel trends. This holiday season, while turkey and trimmings may take center stage, ...

Gen Z is changing the game this Black Friday by utilising advanced AI for comparing prices and scouting for the best deals ...

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A Gen Z InStyle editor shares her favorite deals from Amazon’s early Black Friday 2025 sale. Shop discounted finds from ...

Every generation has a signature shopping behaviour. Boomers bought appliances. Millennials bought sneakers. Gen Z is buying ...

Younger adults are now the most likely to be scammed, as fraudsters move their schemes to social media and messaging apps ...