Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”,
Jaguar’s new electric concept car divides opinion
The 102-year-old luxury brand unveiled a new electric car concept during Miami Art Week. Social media users are divided, with many critizing the new aesthetic.
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar unveils new 'Type 00' concept car after vibrant rebrand
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold colors.
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
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Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
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New Jaguar EV India launch by 2026
Jaguar’s new all-electric 4-door GT, based on the Type 00 concept, will be unveiled by late 2025 and arrive at showrooms ...
Jaguar's Pink Car—Everything We Know
The hot pink car is a first look at Jaguar's new generation of EVs, along with a metallic blue partner. They are both low and ...