What a potential deal between PGA Tour Enterprises and Saudi Arabia's Public Investment Fund looks like is still anyone's best guess, but LIV Golf CEO Scott O'Neil only sees a potential agreement as a positive.

Scott O'Neil, newly on the job as LIV Golf's chief executive officer, is taking an optimistic view on his circuit's future.

For a guy who comes from outside the world of golf, new LIV Golf CEO Scott O’Neil now occupies a hot seat among the game’s most powerful decision makers. After the New York native walked into the media center at LIV Adelaide on Wednesday,

The Australian leg of LIV Golf has set the benchmark for the breakaway golf league, according to its new global chief executive, who is on a mission to attract more corporate sponsors and secure more television deals in a bid to replicate the success of the local tournament in other parts of the world.

Scott O'Neil has been named as the new CEO of LIV Golf, replacing Greg Norman, who has held the position for the Saudi-backed league since its inception in 2021.

Nearly a month into his tenure as LIV Golf CEO, Scott O’Neil is bullish about the league’s trajectory despite lackluster opening-week ratings as a deal with the PGA Tour looms.