Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

This been the summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

Tesco have invented the Birthday Cake Sandwich, loaded with jam, sweet icing and colourful hundreds and thousands. It's a ...

TESCO has just released a new bizarre cake-flavoured sandwich that’s got shoppers talking. The Birthday Cake Sandwich landed ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

Tesco released a birthday cake flavoured sandwich two months after the controversy sparked by the viral M&S strawberries and ...

One of Liverpool Echo's writers Hannah Rees found the sandwich at a Tesco near her. It was the last one left among the ...