Other parents are complaining that setting up new scenes with the Scout Elf is too “stressful” and “annoying” to keep up with daily. That criticism isn’t lost on “Elf on the Shelf” creators Chanda Bell and Christa Pitts, who responded to the complaints while speaking with the Post.

Elf on the Shelf has been a hit with kids for years but some parents say that finding new and fun places to hide the elf is stressing them out. The sisters who created the brand is trying to help.

The holidays are here, and you know what that means—it’s Elf on the Shelf season. But this quirky tradition isn’t just for keeping kids in check anymore. Adults have fully embraced the chance to let their creativity shine,