Universal Music Group (UMG) and WPP have inked a partnership deal that they say will help brands reach new audiences with music-powered campaigns. The major label and the London-headquartered ad ...

Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access to popular artists and an extensive music catalog for marketing purposes, according to a press ...

WPP and Universal Music Group (UMG) has announced a strategic partnership that will provide clients’ brands with cutting-edge audience engagement strategies leveraging the power of music.

Universal Music Group has formed a strategic partnership with global advertising giant WPP. The deal will provide WPP clients’ brands with audience engagement strategies leveraging the power of ...

By Chris Eggertsen Universal Music Group (UMG) signed a strategic partnership deal with global advertising and public relations giant WPP that will center around audience engagement strategies ...

UK – Advertising giant WPP and music label Universal Music Group (UMG) have partnered on a project to use music in helping provide clients with audience engagement strategies. The new partnership ...

Creative transformation organisation, WPP, and music behemoth, Universal Music Group (UMG), have entered into a partnership that is expected to offer client brands more advanced “audience ...

WPP has announced a strategic collaboration with Universal Music Group (UMG), a music-based entertainment business. The partnership aims to harness the power of music to create audience engagement ...

WPP and Universal Music Group (UMG) today announced a strategic partnership to create audience engagement strategies leveraging the power of music. UMG’s family of artists and labels ...

Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access to popular artists and an extensive music catalog for marketing purposes, according to a ...