Apple  (AAPL)  seems stuck in this dilemma but also faces significant pressures outside AI. Apple's costs are rising due to tariffs.President Trump's threat of a 25% tariff on iPhones not manufactured in the U.

Apple’s WWDC 2025 keynote has already come and gone, but its impact on Apple’s aesthetics, apps, and services is still ringing as loud as the Marimba ringtone on your grandmas

Apple announced Liquid Glass on Monday for all of its devices at WWDC 2025. Perhaps the most noticeable thing about it is that app icons, tab bars, and even the text magnifier you’ll see when you hover over words feel, well, liquid-y and glassy.

Last year's keynote event was loaded with AI updates. This year's focus on design was a breath of fresh -- and familiar -- air.

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Key Takeaways Apple’s Worldwide Developers Conference keynote Monday delivered "slow but steady improvements to strategy," Wedbush analysts said, “but overall [it was] a yawner."The event introduced an iOS update with some new features,

Apple didn’t deliver any major AI announcements at its annual developers conference, but some analysts see other ways for the company to win in AI and drive iPhone sales.