While all eyes are on the commercials set to run during Super Bowl LIX, Eli Lilly and Company opted to advertise during another widely-watched live event: the 67th Grammy Awards. Lilly rolled out its ...

So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer awareness campaigns. At the Super Bowl this week, Novartis and Pfizer shelled ...

It’s the Super Bowl ad that had everybody talking. Novartis’s “Your Attention, Please” campaign depicted a variety of women’s breasts, to highlight early detection for breast cancer. “It definitely ...

The Super Bowl is always packed with attention-grabbing ads, but Novartis’s cleavage-packed commercial created particularly major buzz after it aired on February 9. Called “Your Attention, Please,” ...

The actress, along with comedian Wanda Sykes, is partnering with Novartis to encourage women to prioritize breast health and understand their breast cancer risk Hailee Steinfeld and Wanda Sykes costar ...

All eyes were on the Super Bowl this past Sunday, including when a splashy commercial featuring Wanda Sykes came on TV. The Novartis ad, “Your Attention, Please,” starts with a provocative montage of ...

A new commercial for AstraZeneca’s Truqap constructs a vision of the extra time that the AKT inhibitor can unlock for some breast cancer patients. Truqap was approved by the FDA in late 2023 to be ...

Novartis is bringing breast cancer awareness to Super Bowl LIX — with the help of Hailee Steinfeld and Wanda Sykes. The Swiss pharma giant announced Tuesday that it will air its first-ever Super Bowl ...