Zippo partnered with Buzzfeed to produce a video for the publisher's YouTube channel that documents people creating their own ASMR (Autonomous Sensory Meridian Response) content, per a news release.

Zippo explores the phenomenon of ASMR with exclusive videos unveiling the iconic windproof lighter as the ultimate trigger Classic American brand Zippo today ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

Classic American brand Zippo today announces the sound trademark of its iconic windproof lighter. Having infiltrated pop culture for over eight decades, appearing in ...