What Makes a Killer Meta Ad, According to Experts

What does that look like, and what can you learn from these tests? We put together this case study. Nove8 makes ...
Forbes

Paid Advertising: What Makes Sense For Your Business?

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...
The Hollywood Reporter

Streaming Is Now Just As Crowded With Ads As Old School TV

More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds. By Rick Porter Television Business Editor An early promise of streaming ...
Forbes

Coke AI Ad Tests Consumers’ Trust In New Advertising Era

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...
CNBC

ChatGPT's ad pilot has the industry excited, but some insiders are frustrated with the slow rollout

OpenAI's slow, conservative rollout of ads on ChatGPT is frustrating some partners, who are excited about the opportunity, ad industry sources told CNBC Three of the world's largest ad agencies, WPP, ...
Marketing Dive

Apple rolls out ads for Maps as advertising revenue grows

There are approximately 1.6 billion iPhone users globally, with 158 million in the U.S. While Apple’s highly engaged mobile audience has been of great interest to marketers, Apple has been slow to ...
CNBC

Comcast to launch Universal Ads in bid to win smaller advertisers over from tech

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...