The RFP was designed to help organizations make “objective” technology decisions. On paper, it sounds smart: define ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

Explore the top ABM tools and insights for 2025. Learn how to link ABM to commercial success with expert advice and vendor ...

Corporate headquarters receive comprehensive business intelligence to measure engagement and performance. Connects OTP and corporate marketing tech stacks through APIs to reduce manual steps, create ...

PRESSADVANTAGE – Zambuki, a digital marketing technology company based in St. Petersburg, Florida, has launched a comprehensive AI marketing framework specifically designed to help home improvement ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

Artificial Intelligence (AI) is transforming marketing at an unprecedented pace. However, not all AI investments are created equal. As AI continues to evolve, certain areas stand out as the most ...

LG Ad Solutions, a global provider of connected TV (CTV) advertising technology, has rolled out Agentiv, an artificial intelligence platform developed to support the company’s suite of internal and ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Viant's revenue grew by 7% year over year to just under $85.6 million. Stripping seasonal factors (such as political advertising) out of the mix, that growth is 19%. The opposite dynamic occurred with ...