Apple TV stays premium and ad-free for now; Apple won't rule out ads forever. Apple TV is $12.99/mo - already cheaper than some rivals; an ad tier could cut the price to $6-$7. Apple still treats ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

Despite the proliferation of ad-supported streaming, Apple has no plans to follow suit. During a recent interview with Screen International, Apple executive Eddy Cue said that the company currently ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' Reading time 2 minutes Unlike most major streamers, Apple TV+ is still prioritizing ...