The industry data suggests that despite Asda embarking on a turnaround, it has been losing ground to rivals.

Asda says it offers a wide range of British products across its stores.

Asda is losing customers and market share despite lowering prices and reviving historic pricing campaigns, with industry data showing continued sales ...

Private equity-owned Asda has been hit by a sell-off of its bonds and loans as investors in the struggling UK supermarket chain grow concerned that accelerating sales declines will jeopardise its ...

Asda's bond price reached a new low following disastrous Christmas results, where it was the only major supermarket to lose sales ...

Asda has more than 2,300 everyday products at lower prices than rivals' loyalty card schemes, with no card needed ...

LONDON, March 21 (Reuters) - British supermarket Asda is lowering prices on a further 1,500 products, it said on Friday, stepping up a price war that has seen shares in rivals slide over the last week ...

Asda strengthens price promise after bleak Christmas - The supermarket has pledged to drop the cost of thousands of everyday products to below those of its competitors’ loyalty card prices.