Seven years ago, nonalcoholic beer accounted for just 0.3% of total U.S. beer sales. Today, the subcategory comprises upwards of 5% of total beer dollars in many retail channels and accounts for up to ...

MILFORD, Conn. and SAN DIEGO, Dec. 17, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, today announced the return of its Athletic January campaign, a ...

Forget Dry January; one non-alcoholic brew is encouraging drinkers to embrace “Athletic January.” Dedicated non-alcoholic brewer Athletic Brewing Company has brought back its annual Athletic January ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Athletic Brewing Co., a non-alcoholic beer company based in Milford, has signed a new multiyear partnership with English Premier League club Arsenal. The deal follows a successful first year as the ...

After a six-year hiatus, the musical festival Vans Warped Tour is back for 2025, this time with a new non-alcoholic brew sponsor. Athletic Brewing Company has collaborated with the north American tour ...

Add Yahoo as a preferred source to see more of our stories on Google. I cut back on drinking as my fitness journey accelerated. As a day trader, I was used to taking 4:30 a.m. group boxing classes ...

Non-Alcoholic brewing pioneer teams up with OpenTable; celebrates moderation by bringing people together at bars, restaurants, and dining tables MILFORD, Connecticut, and SAN DIEGO, California Dec. 17 ...

This as-told-to essay is based on a conversation with Bill Shufelt, the founder and CEO of Athletic Brewing. Shufelt founded the nonalcoholic beer company in 2017, which has since has driven over 23% ...