The Austrian Tourist Office hopes to reach U.S. travel agents with a new campaign focusing on 250 of the country's activities, diversions, meals, landmarks and hidden gems, such as a rooftop terrace ...

In January 2026, Austria Tourism partnered with Vienna agency Wien Nord Serviceplan to launch the NON-DISCLOSURE AUSTRIA campaign. The idea asks travelers to sign a symbolic non-disclosure agreement ...

It’s been declared the most beautiful village in the world; it’s a UNESCO World Heritage Site; and it is said to have inspired the setting for Disney’s blockbuster Frozen. Welcome to Hallstatt, ...

After a little over six years, Mr. Arthur Oberascher, CEO of the Austrian National Tourist Office (ANTO), welcomes Ms. Petra Stolba as his successor to further foster Austria’s position in the ...

For European tourist offices nowadays, the road to self-promotion is a delicate balance. Yes, they want to lure visitors to their destination, but they also want -- or should want -- to protect their ...

Astrid Steharnig-Staudinger, CEO, Austria Tourism Board & Edison Chen, Vice President, Global Destination Marketing, Trip.com Group talk to Breaking Travel News at ITB Berlin 2026. At ITB Berlin 2026, ...