Rick Beato’s viral McCartney video confronts a deeper media reality: In the algorithmic era, music publicity is too often ...
At first glance, it looks ordinary. It’s a traditional brick house perched near the corner of a sleepy suburban cul-de-sac with a mini-basketball court out back. It could be Anywhere USA. I first ...
Richard Beato is an American YouTube personality, music professional, and educator. Since the early 1980s, he has worked variously as a musician, songwriter, audio engineer and record producer. Beato ...