Robby Ramsel, the most mysterious figure in print advertising since the man in the Hathaway shirt, desperately wants work. If you can`t place the name, the torso should be familiar: Ramsel is the ...

Objective: To analyse the development and execution of the "Creative Solutions" Benson & Hedges advertising campaign to understand its social, political, and commercial implications. Methods: Searches ...

TORONTO, May 29, 2023 /CNW/ - To create lasting change for every Canadian, Rothmans, Benson & Hedges Inc. (RBH) continues to call for a harm reduction approach towards smoking that recognizes that the ...

Until recently, an extra six-tenths of an inch was important mostly to carpenters, seamstresses and surgeons. Now, however, that fractional distance has become an $800 million-a-year consideration to ...

Two of the men who know tobacco best—Philip Morris’ Board Chairman Al Lyon, 67, and Benson & Hedges’ President Joseph Cullman Jr., 71—have the same hobby: horseback riding. Last week they decided to ...

FOR the first time in more than a decade, Gallahers is launching a new cigarette brand into the Irish market with the roll-out this month of its new Benson & Hedges 'Silver' brand. The new brand is a ...