It was spring of 1989 when my father and I perused the sporting goods section at Wal-Mart where small-town fishermen like us bought tackle. Being a youngster easily influenced by colorful marketing of ...

to hungry largemouth bass on Virginia’s Chickahominy River in the mid-1980s. It was well before the high-end sonar units modern anglers have come to know and love really started to catch on. Although ...

When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

In what some fishing industry insiders consider an upset, a fishing lure actually won the Best in Show distinction at the world's largest fishing tackle trade show, the International Convention of ...

Getting your Trinity Audio player ready... As a member of the outdoor media for more than four decades, I am constantly bombarded by people and companies who have the next great product that will ...