It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Buy me some peanuts and Cracker Jack. I don’t care if I never get back. And it’s pretty much the same way for Ken Carpenter of Chandler who has carried numerous boxes or bags of the caramel corn ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...