YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.
The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with Netflix Chief Content Officer Bela Bajaria. They ...
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Netflix content chief Bela Bajaria defines event strategy as streamer eyes more live sports
Bajaria said Netflix would be open to a package of international NFL games if one becomes available when the league renegotiates its media rights agreements.
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