Yahoo

Chevy’s holiday ad about a dad and his late wife’s old car is leaving people weeping

Add Yahoo as a preferred source to see more of our stories on Google. A classic 1966 Chevy Impala and a daughter's special gift to her grieving father will leave you wiping away tears from a new ...
Yahoo

Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.

Add Yahoo as a preferred source to see more of our stories on Google. A scene from Chevy's new holiday commercial. (Chevrolet via YouTube) (Chevrolet via YouTube) Get your tissues out: Chevy’s new ...
Inside EVs

Chevrolet To Begin EV Marketing Campaign Via NFL Football

As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...
Automotive News

Why Chevy features a 65-year-old car in its holiday ad

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and ...
Autoblog

Michigan Chevy dealers' ad gets a very Michigan detail wrong

Regional dealer associations often work with their members to create marketing campaigns around new products or promotional campaigns. The ads usually have recognizable landmarks from the area, such ...
Marketing Dive

Chevy pushes consumers to dealerships via mobile ads

General Motors Co.?s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships. Chevy is running the mobile ads within Pandora. The ads help consumers pick their ideal car from ...