The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke’s long-standing, ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews the ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

・Last month, Coca-Cola launched an AI ad for its holiday campaign, “Holidays are coming.” ・McDonald’s aimed to talk about a stress-free Christmas with the title “The most terrible time of the year,” ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...