The artist behind Sonic Mania's intro in 2017 was brought in to redesign the upcoming Sonic The Hedgehog movie. Announced via Twitter, Tyson Hesse said he was “honoured” to have been tasked with ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Every brand has a sound. Not all brands have ownership over their sound. Sonic management has always been difficult to streamline given the growing number of digital channels, customer touchpoints, ...