Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

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Customers aren't the only ones who love loyalty programs -- marketers love them, too. Loyalty programs drive customer retention, which can help organizations generate revenue, increase referrals and ...

Retailers across the industry have made significant changes to their loyalty programs. But there’s more work to be done to ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Yet, in the current economic landscape, the stakes are higher than ever. Marketers and ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Aside from culling inventories and inflated pricing, one of the biggest post-pandemic trends in retailing is pumping up loyalty programs. On Wednesday, JCPenney launched a new rewards and credit ...

Many restaurant loyalty programs revolve around discounting. From BOGO to dollar menu offerings, these loyalty rewards are ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...