This case study shows how Dettol Squeezy, a hand-sanitizer brand, overtook its biggest competitor in India by creating an anthem to engage its audience with. In 2015, Dettol India was on the back-foot ...

During World Cup 2015, Dettol had launched its ad ‘Maa Maane Dettol Ka Dhula’ (mother trusts only Dettol) during the India-Pakistan match. It is back again with its new TVC to encourage healthy hand ...

The brand has launched a new campaign, created by McCann Erickson, as part of its nationwide initiative, 'Dettol Banega Swachh India' Click on the image to watch the TVC. As part of its nationwide ...

British consumer goods maker RB (earlier Reckitt Benckiser) is in a sweet spot. India, one of its key emerging markets, is in the midst of a nation-wide cleanliness drive and the brand, having aligned ...

RB’s Dettol has been working towards popularising its personal hygiene and germ-protection positioning over the past decade. The brand has endeavoured to promote healthy hand washing habits through ...