The father of modern public relations and spin, Edward Bernays was a cold, cynical manipulator of mass perception. He knew that by shaping people’s desires in a certain way, governments and ...

On the evening of March 3, 1990, three young girls were dancing together at a political campaign party at the Knights of Columbus Hall in Melrose, when an elderly gentlemen decided to join them.

When Edward Bernays, who has died aged 103, ran the first course in public relations at New York University in 1923, he spoke on "the technique and method of reaching the public, with particular ...

Facebook is using the techniques of Edward Bernays, the "father of public relations" who promoted smoking for women, and Joseph Goebbels, the Nazi propaganda chief, an early investor in the social ...

If a given market has the capability to supply a never-ending array of products, ideologies, concepts, and goods, how do we ultimately make our choices? What persuades pliable, willing consumers to ...

Our eyes, gestures, and tone bring us together in a more profound way than words alone. It’s why we look hopefully toward the return of in-person, face-to-face connection. Source: www.flickr.com There ...

Sigmund Freud may have invented the Self, full of unspoken dreams and desires, in 1900, but it was his American nephew, Edward Bernays, who packaged it and put it on to the market. Suddenly, everyone ...