Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

Oakland-based e.l.f. Beauty has remained committed to its DEI mission. Its "So Many Dicks" campaign seeks to promote equal representation in corporate boardrooms. Many major companies have rolled back ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way. e.l.f. is partnering with Hello Sunshine for the ...