Torque News

Ford’s F-150 Lightning Discontinuation: A Tragic Marketing Failure, Not a Bad Truck | Why the Cybertruck and Scout Are Winning the EV Pickup War

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...
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Ford Just Dropped F-150 Lightning Prices—Now the Real EV Truck War Begins

Ford has announced price cuts of up to $4,000 across its F-150 Lightning lineup in an effort to sustain demand following the ...

The $45,000 Rivian R2 Will Be Able To Power Your Home

Rivian’s make-or-break R2 SUV will be fitted with a newly designed control module that enables bidirectional charging.
Torque News

Electric Truck Dreams Are Hitting Reality: Tesla Cybertruck, Rivian R1T, and Ford F-150 Lightning Struggle Into 2026

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

Ford’s $13 Billion EV Losses Put the F-150 Lightning’s Future at Risk

While the F-150 Lightning has been a steady (but not spectacular) seller for Ford, sales recently plummeted due to the $7,500 ...

The Ford F-150 Lightning Was Supposed To Transform The Industry. Now, Ford May Pull The Plug

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

Rivian: Tesla-Like Rocket Or Fisker-Like Sinking Boat? I Like Their Story

Rivian Automotive, Inc. is evaluated as potential next Tesla, but with significant differences in scale & valuation. Learn ...
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Rivian’s Financial Disaster

Rivian posted another quarter showing its lack of progress. Its stock has underperformed this year, and the report is ...