The rallying cry for interoperability in TV advertising is creating unlikely bedfellows. On Thursday, Magnite and Comcast-owned FreeWheel announced a technical integration to allow publishers that use ...
FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...
Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. NEW YORK--(BUSINESS WIRE)-- Today FreeWheel, a global technology ...
NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...
NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the TV industry, announced today that it has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will ...
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