New year, new Friendly’s. After being bought out last year by a popular restaurant group, Friendly’s made some big changes over the past year. These changes involved creating a new rewards program, ...

Ownership is trying to revive Friendly’s Restaurant, which has closed 32 eateries. Pictured is its Norwood, Mass. location. Friendly’s Restaurants has been up and down more than most rollercoasters.

SPRINGFIELD — The Fribble-famous chain Friendly’s said it expects to lose two more locations in 2024 due to expiring leases. The closures include the 42-year-old restaurant on Mohawk Trail in ...

A full-service outpost of Friendly's, the Massachusetts-based chain known for its SuperMelt sandwiches and towering ice cream sundaes, held its last day of business on Wednesday at 1826 Catasauqua ...

CHICOPEE, Mass. (WWLP) – Locally established restaurant chain, Friendly’s is celebrating its birthday during National Ice Cream Month by offering .89¢ single scoop cones. Free ice cream for kids that ...