Robert F. Kennedy, the recently appointed health secretary for the United States, made a claim about Froot Loops cereal last week that has raised some eyebrows. In an interview with NBC News on ...

This New York Times “gotcha” is about as sharp as a soggy bowl of breakfast cereal. The Times was relentlessly mocked over the weekend for appearing to unintentionally make Robert F. Kennedy Jr.‘s ...

We may receive a commission on purchases made from links. Kellogg's Froot Loops have become a beloved cereal for breakfast, ...

The deal is expected to close later this year. Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg ...

Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company ...

Cereal maker Kellogg will remove artificial food dyes from Fruit Loops and other products by the end of 2027 as part of an agreement with Texas. Gene J. Puskar / AP Cereal maker Kellogg will remove ...

Forbes contributors publish independent expert analyses and insights. Lily Ogburn is a Forbes reporter covering money in politics. The Italian food giant Ferrero is expanding its North American ...

Ferrero Group is buying WK Kellogg Co. for roughly $3 billion. The deal will see the parent company of several candy bar and snack brands add a collection of well-known breakfast cereals to its ...

Toucan Sam is on a brand new flight path. Kellogg’s is rolling out Cocoa Loops, a chocolate-forward riff on the classic ring cereal that swaps fruity vibes for real cocoa flavor. Yes, it’s the same ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other US companies that have committed to eliminate ...