Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

This week began the federal antitrust trial against Google for alleged monopolistic practices when it comes to the online advertising space, with the Justice Department contending that the company has ...

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business. By Ian Austen Reporting from Ottawa Canada’s competition ...

Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for ...

“The direct evidence showed it is undisputed that Google does not consider competitor pricing when setting text ad prices, which is ‘something a firm without a monopoly would have been unable to do,’ ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Netpulse AG has rolled out its new AI-powered SEO and AI-integrated Google Ads services. This Swiss digital marketing agency is looking to change how businesses handle online marketing by integrating ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...