Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns. Google appears to be testing channel reporting functionality for Performance ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and ...