Researchers at Google have been quietly testing ways to combat invalid traffic-advertising activity that's not generated by a real human with interest, but by bots, accidental clicks, or click fraud ...

Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions ...

Major news outlets are in crisis mode as artificial intelligence chatbots pushed by Google and other Big Tech giants crush website traffic. Google has rolled out an “AI Overviews” feature in its ...

Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers’ sites. But Google on Wednesday denied that’s the case, at least in ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google says that it’s expanding its use of AI to ...

According to a Wall Street Journal report from Tuesday, Google’s (NASDAQ:GOOG) (NASDAQ:GOOGL) AI Overviews and its AI tools like chatbots have drastically reduced traffic to news sites, causing ...

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.

In the coming weeks, people will be able to ask AI assistant Gemini to answer questions, provide summaries and add calendar ...

The studies we have thus seen from third parties have all said traffic from Google Search to websites has declined a lot since AI Overviews came out. But we have a new study from Chartbeat that says ...