Guitar Center’s Cyber Monday sale runs through Dec. 3, which means there’s still time to shop for awesome deals on guitars, ...

Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

LOS ANGELES--(BUSINESS WIRE)--Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping ...

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store ...

The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are ...

4, 5, 6, L, N, Q, R at 14th St.-Union Sq. Restless high-school kids across America know the multifarious recreational potential of musician superstore chain Guitar Center. And the Manhattan branch—the ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

Gabe Dalporto, chief executive at Westlake Village-based Guitar Center, shares his outlook for his music retail chain as it navigates growing competition online and at the store level. Guitar Center ...

I'm puzzled that I even need to write this as no one from Guitar Center has yet to reach out to me to attempt a resolution. One star is too many in this case. I recently ordered and received a used ...