Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...
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How can Guitar Center improve its stores and reclaim its former glory? Guitar World readers have their say
Guitar World readers have offered their suggestions as to how Guitar Center can reclaim its former glory and improve its ...
The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...
Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...
Guitar Center says it is the first music retailer to add an AI shopping assistant directly to its store floor. “Rig Advisor is like having a professional gear consultant in the palm of your hand, ...
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