Shoppers aren't shy about their love for these H-E-B finds, whether they're freshly made in-store, surprising brand-name dupes, or packed with Texas flavor.

Texas-based grocery chain H-E-B has earned a devoted following for its crave-worthy private-label products and signature ...

The massive 131,000-square-foot Rockwall store is H-E-B's 10th location to open in the Dallas-Fort Worth Metroplex. Last week, the grocer also opened its first-ever store in Manor, a growing town near ...

Meanwhile, on the same day of the Rockwell store opening, H-E-B also officially opened its newest Houston-area store, H-E-B Jordan Ranch. The 116,000-square-foot store, located at 29711 Jordan ...