There are many secret messages in company logos you may have missed, and Starbucks is no exception. Logo designers like to incorporate clever visual tricks or less-obvious details into their work. And ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

The WNBA's 15th franchise finally has a name: Portland Fire. That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the ...