Much like Minecraft and Fortnite, Roblox thrives on community-driven creativity, but it does so on an even larger scale. Teens have become millionaires through their Roblox creations.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.