The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If time is money, small business owners that don’t take advantage of AI tools like ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Crafting marketing email can be a drain on time and money for businesses, whether the owners are generating the content themselves or outsourcing to another firm. For companies that send email through ...

A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

At the same time, email senders are also increasingly turning to AI: 24 percent of employees now use AI every day to write emails. For many workers drowning in tasks, that’s not surprising. Writing ...

How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all of them stress me out. The average American, by the way, has ...