Korea’s trendsetting fashion brands are going global. Matin Kim and Musinsa are moving to the world's biggest e-commerce ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. K-pop stars have become the new darlings in luxury fashion.

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. By Elizabeth Paton Reporting from Paris This season, when ...

Throughout most of the 2010s, Forever 21 shoppers were often unknowingly wearing K-pop fashion along with their satin camis and cutout dresses. Shoppers may have tossed into their iconic yellow ...

If a group of animated demon-hunters can out-chart BTS, imagine what our brands could do if we ground ourselves in not just orchestrating a moment, but a movement.