Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

In recent years, smart marketing technologies have come onto the scene, and sharp marketers have been leading the way in using them. Landing pages are a great example. Many businesses use them now, ...

The landing page plays a vital role in the digital marketing era. But what page is this and what is so special in it? Basically, it is web-page specially curated to gather information from the person ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...

Opinions expressed by Entrepreneur contributors are their own. A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly ...

You got online visitors to your website. Now what? Find out how to convert those prospects to buyers with these 10 tips. A conversion email series typically sends recipients to a landing page that ...

You may have heard that Google had recently updated their algorithm to favor mobile-friendly web pages. That’s obviously a move in the right direction, considering the growing percentage of people ...