Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...

A Lay's potato chip commercial featuring a St. Johns County farm was the second-most popular commercial during Super Bowl 59, according to USA TODAY voters. "The Little Farmer," which shows a young ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika Waititi. Called "The Little Farmer," the spot for Lay's potato chips is a ...