WILLMAR — Even as city councilors and staff applauded the recent reveal of Willmar's newly rebranded look, constituents raised the issue of transparency and lack of community input into the decision.

Over the last 75 years, Dunkin' has evolved from a modest donut shop into a global juggernaut. The brand offers everything from canned and bottled coffees to breakfast sandwiches to stuffed bagel ...

Marvel, a name that resonates with thrilling superhero sagas and cinematic brilliance—though some may disagree about the latter, given the mixed reception of "The Marvels" this past fall—has undergone ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

ST. LOUIS, Mo. (Matrix Midwest) - The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Ker & Downey® Africa, a leader in luxury African travel, proudly unveils its refined new logo – a sophisticated visual identity that reflects an ongoing evolution and bold vision for curated travel in ...

A long-time Cincinnati restaurant and microbrewery has announced a full rebrand, complete with a name change.